Whiskey: The mere mention of the word conjures aromas of
toasted oak, smoky peat and caramel. It is a golden elixir that
bonds friends and marks countless celebrations. And just as the
barrels that impart the spirit its unique notes are held together
only by steel hoops, the familiar labels and well-known brands are
girded by an invisible ring of Intellectual Property (IP) rights,
defining and protecting the industry.
From questions of origin to the unique methods used in
distillation, IP has helped shape the whiskey we know and love
today. So, as you enjoy your next glass, know that what you are
savoring is the result of a craft, tradition and legacy
well-guarded by trademark law.
