Brands In Changing Times – Asia

Last week, leading businesses, legal experts and government officials met in Kuala Lumpur at INTA's 2019 Asia Conference: 'Brands in Changing Times' to exchange practical advice on adapting to innovation and changes in the way consumers interact with brands in the region.

Our Head of IP Strategy, Wai Yeng Chan, and Senior Associate, Victoria Armstrong, attended the conference to share their experiences with, and learn from, the other 200+ delegates.

Key takeaways from the discussions included the following:

• Malaysia will be acceding to the Madrid System for international trademark registration on 27 December 2019;
• With the enactment of new patent, trademark and design laws earlier this year, a new intellectual property office has been created in Myanmar;