Globally, 75% of millennials chose owning/leasing a car
over using ride-hailing services, if they would cost the
same.
We also asked millennials about the fairly recent phenomenon of
ride-hailing services (e.g., Uber, Lyft, Didi). Questions included
whether these services were available in their neighborhood,
whether they would cost the same as owning/leasing a car with
insurance, and whether they would prefer owning/leasing a car or
using a ride-hailing service. Overwhelmingly, 75% of millennials
chose owning/leasing a car to ride-hailing. The results varied
slightly by region, with Latin America at the low end with 66% and
the U.S./Canada at the high end at 86%.
By country, outliers include Brazil at 55% choosing car
ownership/leasing, China (other than Hong Kong) at 58%, Italy at
62% and Singapore at 56%. These results, taken together, indicate
that when cost is not a factor, millennials prefer to have their
own car over using a ride-hailing service.
