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ARTICLE · 11 JUNE 2025

FCA Targets Finfluencers In Global Crackdown

Spencer West LLP
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The UK's Financial Conduct Authority (FCA) has launched a sweeping enforcement initiative targeting "finfluencers" – social media personalities promoting high-risk financial products without authorisation.

GlobalFinance and Banking
Karl Foster
Karl Foster

The UK's Financial Conduct Authority (FCA) has launched a sweeping enforcement initiative targeting "finfluencers" – social media personalities promoting high-risk financial products without authorisation. The move forms part of a broader, coordinated international crackdown involving regulators from Australia, Canada, Hong Kong, Italy, and the UAE, and reflects growing concerns over the risks posed by online financial misinformation.

Announced as part of a "week of action" beginning 2 June, the FCA has made three arrests, sent cease and desist letters to seven individuals, and issued over 650 take-down requests for social media content deemed to be promoting unauthorised investments, including crypto assets. These efforts align with the UK's new Online Safety Act, which expands the FCA's ability to monitor and respond to harmful financial content online.

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