INTRODUCTION
The way we do business is rapidly changing, from technology,
customer demands, competitive market conditions to employee
preferences. There may be countless reasons a business might
rebrand. Key deciders may be repositioning, merger or acquisition,
outdated corporate image, and internationalization. Therefore
any business which is rebranding needs to have a focused and
strategic leadership taking bold decisions to be more competitive
and agile.
Since people are the driving force of change and will be the
change drivers I have listed five (5) areas of top priorities for
HR to implement and support the rebranding process.
BUILD TALENT STRATEGY
Redevelop people plans and strategies from an overall business
strategy. HR strategy sets the direction for all the key areas of
HR, including workforce planning, resourcing, performance
management, people development as well as compensation. Key
decision parameters for strategy development include
