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ARTICLE · 07 SEPTEMBER 2023

Les 5 points clés du guide de bonne conduite pour les Influenceurs

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L'univers du marketing digital évolue rapidement, avec les influenceurs et les créateurs de contenu jouant un rôle de plus en plus important.

FranceMedia, Telecoms, IT, Entertainment
Haas Avocats
Haas Avocats
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L'univers du marketing digital évolue rapidement, avec les influenceurs et les créateurs de contenu jouant un rôle de plus en plus important.

Le « Guide de bonne conduite  pour Influenceurs et créateurs de contenu» récemment publié par le Ministère de l'Economie en juillet 2023 est une ressource importante qui a pour objectif de promouvoir des pratiques transparentes, éthiques et conformes à la nouvelle règlementation applicable. Dans ce cadre, nous vous proposons de découvrir 5 points clés de ce guide :

La transparence publicitaire pour les influenceurs

La transparence publicitaire est un pilier fondamental du guide de bonne conduite pour les influenceurs, elle permet notamment de :

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