How A Global Energy Leader Digitized Its Open Innovation Funnel

A global energy company operating in over 60 countries and aiming for carbon neutrality by 2050 needed to bring order to the complexity of its innovation ecosystem. Despite a sophisticated, CEO-backed open innovation model, execution was still buried in Excel sheets and fragmented communication tools.

To manage its complex innovation funnel process—from initial need collection to successful Proof of Concept (PoC) scaling—the company needed greater visibility, accountability, and scalability. The challenge was how to replace decentralized workflows with a strategic, data-driven model for finding and scaling external technology.

This case shows how the organization achieved that transformation with innosabi, moving from fragmented processes to a unified innovation ecosystem.