ARTICLE · 06 SEPTEMBER 2024

Keskustelu Jatkuu "Consent Or Pay" - Malleista

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Teknologiajättien harjoittamasta kohdennetusta mainonnasta on käyty kiivasta keskustelua viime vuosina. Meta otti käyttöön niin sanotun "consent or pay" -mallin, jonka mukaan eurooppalainen käyttäjä

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Teknologiajättien harjoittamasta kohdennetusta mainonnasta on käyty kiivasta keskustelua viime vuosina. Meta otti käyttöön niin sanotun "consent or pay" -mallin, jonka mukaan eurooppalainen käyttäjä voi valita maksaa alustan käytöstä ilman mainoksia tai antaa suostumuksensa käyttäytymiseen perustuvaan kohdennettuun mainontaan (ilman maksua). Euroopan tietosuojaneuvosto EDPB antoi huhtikuussa lausuntonsa asiasta (08/2024) useiden Euroopan tietosuojaviranomaisten pyynnöstä.

Lyhyesti kysymys oli siitä, voiko tämä malli täyttää tietosuoja-asetuksen mukaisen pätevän suostumuksen kriteerit suurilla verkkoalustoilla, jotka houkuttelevat suuren määrän käyttäjiä Euroopan talousalueella, ja joiden tietoja käytetään käyttäytymiseen perustuvaan kohdennettuun mainontaan. EDPB totesi, että tämä toimintatapa ei "useimmissa tapauksissa" täytä tietosuoja-asetuksen mukaisia pätevän suostumuksen vaatimuksia, joiden mukaan suostumuksen on oltava vapaaehtoinen, yksilöity, tietoinen

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