The Impact Of The New PPWR On Packaging Sustainability

The new Packaging and Packaging Waste Regulation (PPWR) was approved by the European Parliament in late April. The Regulation represents a significant leap towards sustainability in the packaging industry. With stringent standards, it aims to boost recycling, reduce waste, and embrace circular economy principles.

Circular requirements for plastic packaging

Key measures of the Regulation include mandating recycled content in plastic packaging, with targets of 30% by 2030 and 50% by 2040. This means, the plastic components of packaging placed on the EU market must contain a minimum amount of recycled material derived from consumer plastic waste, depending on the type and shape of the packaging. This is calculated per manufacturing facility and per year.