New Marketing And Consumer Protection Requirements Call For Action

Several recent amendments to legislation governing marketing and consumer protection require active steps from businesses engaged in consumer-facing activities.

The two most significant changes requiring immediate attention are:

• new rules on environmental and sustainability marketing under the Consumer Protection Act; and
• a mandatory withdrawal function for contracts concluded online.

Don’t delay in reviewing product packaging and marketing materials with environmental claims or sustainability statements

On 27 September 2026, the much-discussed amendments to the Consumer Protection Act concerning environmental and sustainability marketing, based on the EmpCo Directive (EU) 2024/825, will enter into force together with the new Government Decree (664/2026) concerning unfair commercial practices in marketing and customer relations.