The outstanding achievements of generative AI offer remarkable
benefits, but at the same time pose tremendous legal challenges
that organisations need to be aware of. As AI tools and projects,
such as ChatGPT, Dall and others, become increasingly proficient at
generating content with minimal human involvement, the concerns on
intellectual property rights are growing exponentially. This
insight aims to delve into the future implications of AI-generated
works, touching on ownership, protection, and the potential changes
required in intellectual property laws to accommodate these
technological advancements.
Traditionally, intellectual property laws have centered around
human creativity, but with AI's growing role as a content
creator, the landscape is evolving. The question of what work is
and what is not protected under law is often a complicated one,
with the answer almost always dependent on regional rules –
this is to say that, securing copyright protection for AI
