Rising Competition Law Scrutiny Over Generative AI And Emerging Regulatory Framework

The use of artificial intelligence in the automation of business processes and improved customer engagement is becoming increasingly common. Consequently, new branches of artificial intelligence such as generative AI, which is a model of artificial intelligence that creates new content rather than manipulating or replacing existing content, are emerging. Being open to innovation and developing very fast, the generative AI sector has been on the radar of competition authorities around the world. It is not yet clear what the competition policy will be for generative AI. Even though competition authorities share similar views regarding the competitive concerns and possible solutions in generative AI sector, it is uncertain whether they will adopt preemptive regulations or monitor the development of market dynamics for a while longer. Under this article, the approach of competition authorities to potential antitrust violations stemming from generative AI and emerging