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ARTICLE · 20 FEBRUARY 2024

Preparing For Change: How Businesses Can Thrive Under The EU's AI Act

On February 2, 2024, the European Union enacted the Artificial Intelligence (AI) Regulation, referred to as the AI Act. This legislation aims to establish a stringent...

European UnionTechnology

On February 2, 2024, the European Union enacted the Artificial Intelligence (AI) Regulation, referred to as the AI Act. This legislation aims to establish a stringent legal framework governing the development, marketing, and utilisation of artificial intelligence within the region, thereby marking a significant advancement in the regulation of this burgeoning domain.

What is the purpose?

This new regulation aims to establish harmonised rules to ensure that AI systems in the EU are safe and respect fundamental rights, while also fostering investment and innovation in the field of AI.

Who does it apply to?

The AI Act directly impacts businesses operating within the EU, whether they are providers, users, importers, distributors, or manufacturers of AI systems. The legislation provides clear definitions for the various actors involved in AI and holds them accountable for compliance with the new rules. This means that all stakeholders must ensure that their AI

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