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ARTICLE · 07 JUNE 2019

Happy Birthday GDPR – One Year On

Shepherd and Wedderburn
Shepherd and Wedderburn
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Shepherd and Wedderburn

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According to statistics released by the European Commission earlier in 2019, the term "GDPR" amassed more Google searches than either Beyoncé or Kim Kardashian during the month of May 2018.

European UnionPrivacy

According to statistics released by the European Commission earlier in 2019, the term "GDPR" amassed more Google searches than either Beyoncé or Kim Kardashian during the month of May 2018.

Now that "GDPR" has become a household term, what have we learnt in the 12 months since the introduction of the GDPR?

1. Fines and complaints

The significant penalties that could be imposed under the new GDPR regime (the higher of €20m or 4% of worldwide turnover) grabbed the headlines but regulators have been slow on the uptake.

In January 2019, the French data protection authority (CNIL) imposed a fine of €50 million on Google for lack of transparency, inadequate information and lack of valid consent in relation to personalisation of adverts.

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