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ARTICLE · 18 OCTOBER 2019

GDPR's Inaugural Year: Mistakes Made And Lessons Learned

Global Advertising Lawyers Alliance (GALA)
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The European Union's (EU) General Data Protection Regulation (GDPR) celebrated its one year anniversary a few weeks ago.

European UnionPrivacy

The European Union's (EU) General Data Protection Regulation (GDPR) celebrated its one year anniversary a few weeks ago. In its first year, data protection authorities (DPAs) in EU member states brought forth over 200,000 cases and dished out over €56,000,000 (equal to over $62 million) in fines; although nearly 90-percent of that amount was imposed on Google alone! Studies show that over 89,000 breach notifications were made, more than 144,000 data subject complaints issued and in excess of 440 cross-border data processing cases initiated in the past year.

The most notable characteristic of GDPR enforcement actions isn't necessarily the monetary value of fines levied; rather, it is the diversity of enforcement activity. Some cases involve more conspicuous violations, such as failure to encrypt and failure to disclose data collection practices; while others involve less obvious violations, such as insufficient security programs and data-subject rights protocols, as

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