The approach to the General Data Protection Regulation
("GDPR") fines has varied significantly across EU member
states. On 16 May 2022, the European Data Protection Board
("EDPB") published draft guidelines on the calculation of
administrative fines under the GDPR (the
"Guidelines")1. The Guidelines are intended to
harmonise the starting point and methodology for calculating GDPR
fines but not the outcome, as fines will depend on all the
circumstances of the particular case.
Current Approach
GDPR fines have been trending upwards with a sharp increase in
the number of headline-grabbing fines imposed on big tech in 2021
and 2022. Prior to August 2021, Google's 2020 fine of €50
million was the highest fine on record. This is now only the sixth
highest recorded fine imposed for GDPR breaches2. This
is also reflected in the Irish Data Protection Commission's
("DPC") approach to fines, with its three largest fines
being imposed in the last 12 months.