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ARTICLE · 02 SEPTEMBER 2015

Google Introduces A New User Consent Policy

Mason Hayes & Curran LLP
Mason Hayes & Curran LLP
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Mason Hayes & Curran LLP

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Web-users may have noticed an increase in cookie consent banners across the internet in recent weeks.

European UnionMedia, Telecoms, IT, Entertainment
Philip Nolan
Philip Nolan
Oisin Tobin
Oisin Tobin
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Web-users may have noticed an increase in cookie consent banners across the internet in recent weeks. This results from Google's new EU user consent policy. The policy, accessible here, requires website publishers who use Google cookies to obtain their European site visitors' consent before dropping and reading cookies. 

While the law in this area hasn't changed recently, the regulatory atmosphere has. European privacy regulators are increasingly focusing on US based organisations that target EU users. In this climate, EU data protection authorities requested changes to the way Google obtains end user consents. The changes to its consent policy are a direct result of Google's engagement with regulators.

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