The Irish fast food-chain Supermac's, named after its
director Pat McDonagh's high school nickname, has engaged in a
trademark battle against McDonald's Big Mac.
Supermac has seen McDonald's as a "trademark
bully" who has been threatening its expansion in the EU by
blocking its trademark applications based on an alleged risk of
confusion with the trademark "Big Mac", among others.
In its defense, Supermac filed an application to have the
trademark "Big Mac" cancelled on the grounds of non-use
for a period of five years. In an astonishing decision of the EUIPO
cancelling the "Big Mac" trademark (EUTM No. 62638) for
lack of evidence of genuine use, Supermac has just won this
battle.
