Following publication of the Trade Mark Reform Legislative
package back in 2015, changes arose which saw the Community
Trademark (CTM) renamed to European Union Trademark (EUTM) and the
Office for Harmonization in the Internal Market (OHIM) become the
European Union Intellectual Property Office (EUIPO). From October
1st, 2017, further changes to the application of EU
Trade Marks will take effect. These reforms will modernise European
Union trade mark law and will ensure greater harmonisation in trade
mark practice and procedures across the EU.
So, what are these changes?
Graphical Representation Requirement no longer needed.
It will be easier to register non-traditional trademarks as the
requirement to represent a mark 'graphically' will no
longer apply come the 1st of October.It appears quite a
significant change, affording trade mark applicants the option to
apply for marks which protect sound, colour, shapes and movement
more easily. This change will be
