Trademark Protection In Ethiopia: A Practical Guide

The country's location and infrastructure projects paint a compelling picture for investors, so what's the situation for brands? Sofia Araújo of Inventa explains.

Nestled in the Horn of Africa, Ethiopia is a landlocked country of rich history and cultural diversity that captivates with its vast landscapes and profound influence in the region. Sharing borders with Eritrea to the north, Djibouti and Somalia to the east, and Kenya to the south, Ethiopia's geographical position makes it a hub of regional connections.

Its western border with Sudan underscores its significance in East African geopolitics, while South Sudan lies to the southwest, further highlighting Ethiopia's pivotal role in shaping the dynamics of the continent.