A great many companies are unaware of their obligation to
comply with the Danish Data Protection Act and the EU Cookie
Directive when handling the vast amounts of personal data generated
through users' download and use of apps.
A growing number of companies develop apps for smartphones and
tablets, and consumers enthusiastically welcome the small digital
helpers. However, many companies are not aware of the fact that the
provisions of the Danish Data Protection Act also govern the
development of apps and the handling of personal data generated
through consumers' download and use of apps.
Users must be informed
The user must be informed before the app begins to gather
personal data. This includes information about the various parties
involved in the handling of the user's personal data, as well
as information about third party usage. Moreover, the purpose for
which the personal data is gathered must be stated clearly and in a
language that non-specialists will
