Share on LinkedInShare on LinkedIn

ARTICLE · 24 JANUARY 2023

New Players, New Rules – Football Media Rights Commitments Amended Due To Market Developments

The Association of Danish League Clubs, consisting of the premier Danish football clubs, jointly sells all media rights to the premier Danish football league

DenmarkAntitrust/Competition Law

The Association of Danish League Clubs ("ADLC"), consisting of the premier Danish football clubs, jointly sells all media rights to the premier Danish football league (the Superliga).
Absent such an agreement on joint sales, the Danish football clubs would be in competition with each other for the sale of the media rights controlled by each of them.

Due to the concerns this raises in relation to the sale of media rights to broadcasters, the Danish Competition Council ("DCC") has in both 2007 and 2014 found commitments from the ADLC necessary to accept this agreement to jointly sell, as the cooperation would otherwise risk infringing Article 101(1) TFEU and/or Article 6 of the Danish Competition Act.

We operate a free-to-view policy, asking only that you register in order to read all of our content. Please login or register to view the rest of this article.

The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.

See more popular content from