The impact of the Coronavirus (Covid19) outbreak is
unprecedented and it is considered to be one of the greatest
economic downturns in recent history. The corporate sector
worldwide was amongst the hardest hits of Covid19, which was
brought to a standstill and many organizations were forced to shut
down and even more are struggling to survive. The effects of
Covid19 will not fade away that easily, so service and corporate
providers are called to articulate and strategize effectively to
keep their clientele base and at the same time achieve their
goals.
Every company's purpose of existence is to differentiate
and gain advantage over competition, which will eventually result
in achieving a greater amount of market share. Competitive
advantage may be successful through strategic planning, the most
crucial step of which is to identify and develop mission and vision
statements which will in turn add to the identity of an
organisation and distinguish it from other
