Shifting Sands: Generational Values And Attitudes Toward Wealth

Generations are shaped by the events, technologies, and cultural shifts of their time. As we usher in the new year, we also welcome the start of a new generational cohort, Generation Beta or Gen Beta—those born between 2025 and 2039. They follow Gen Alpha, who were born between 2010 and 2024. A defining feature for Gen Beta will likely be the seamless integration of the digital and physical worlds. With the emergence of each new generation, there is always a discernible change in their cohort's values and attitudes toward wealth. Let's explore some of them.

Millennials & Gen Z

There will be a few decades before a member of Gen Beta requires estate planning, however, millennials (also referred to as Generation Y, those born between 1980 and 1994) and Gen Z (those born between 1995 and 2009) are reaching the stage in life where estate planning is especially relevant.