Although quotes may seem a bit cliché, there's a
classic Yogi Berra quote that I often use when talking to clients
as it fits so many situations and businesses: "If you
don't know where you are going, you might not get there".
This is a great quote to remember because no matter what stage of
development your business is at, you need to be considering what
you are looking to achieve, otherwise it may never happen.
What is your objective and what are you looking to
accomplish?
The simple answer I hear often is "make money". This
is too "simple" of an answer though, and as a business
owner you really do need to look deeper than that. To start, how
much money do you want to make? As much as possible? Or as much as
possible while allowing you to spend six months in Maui every year?
These may appear as very similar statements, but how your business
is organized is very different based on the specific objective;
workforce makeup, customer expectations and cash-flow needs
