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ARTICLE · 16 OCTOBER 2023

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Honda Takes Another Crack At US EV Market With Help From GM

Honda Motor Co. is trying to crack into the US market for electric vehicles with a new model and an old strategy: If you can't beat 'em, join 'em. The Japanese carmaker unveiled the brand's first...

CanadaTransport

Automotive Weekly

HONDA TAKES ANOTHER CRACK AT US EV MARKET WITH HELP FROM GM

Honda Motor Co. is trying to crack into the US market for electric vehicles with a new model and an old strategy: If you can't beat 'em, join 'em. The Japanese carmaker unveiled the brand's first electric SUV on Thursday, marking a renewed push into fully electric vehicles to complement its hot-selling gas-electric hybrids. But the 2024 Prologue is only a half-step in Honda's broader EV efforts. Co-developed with General Motors Co., it's being built in a GM plant and shares key parts with GM models, including its Ultium batteries.

Source: Bloomberg

EVS ARE COMING, BUT AFFORDABILITY AND CHARGERS LAG BEHIND

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