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ARTICLE · 27 NOVEMBER 2020

Ford To Launch New Online Used Vehicle Sale Platforms

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Ford Motor Co. will launch a new online used-vehicle platform and brand early next year called Ford Blue Advantage in a bid to give its dealers a larger slice of the used-vehicle sales pie.

CanadaTransport
Crowe MacKay LLP
Crowe MacKay LLP
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FORD TO LAUNCH NEW ONLINE USED-VEHICLE SALES PLATFORM

Ford Motor Co. will launch a new online used-vehicle platform and brand early next year called Ford Blue Advantage in a bid to give its dealers a larger slice of the used-vehicle sales pie. Executives detailed the plans to some 8,000 dealership employees during a three-day virtual meeting. The video format — which included presentations by Executive Chairman Bill Ford, CEO Jim Farley and other top officials — replaced the typical annual meeting that would have taken place in Las Vegas in September. The used-car platform was among the newest initiatives dealers learned about through prerecorded messages and live sessions.

Source: Automotive News

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