New OSC Study Finds Ways To Encourage More Millennial Investors

In response to its November 2017 empirical study, entitled Missing Out: Millenials and the Markets (which I previously summarized here), the Ontario Securities Commission (OSC) has released a further study.

The Missing Out study found that over 80% of millennials in Ontario were saving, but only 47% were investing. The new study, entitled Getting Started: Human-Centred Solutions to Engage Ontario Millennials in Investing, seeks to explain the barriers to investing that many millennials in Ontario face, and how various stakeholders can develop and refine products, programs and services that respond to millennials' needs.

Key Highlights from the Study: The OSC worked with a consulting group, over the course of two weeks in February 2018, to conduct 90-minute in-depth interviews with 18 Ontarian millennials, each of whom is employed full-time and either had some early experiences with investing or was on the cusp of being able to do so. Here are the main findings