ARTICLE · 05 APRIL 2016

The Connected Retail Store

Dentons Canada LLP

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In the battle for consumer engagement, brick-and-mortar retailers and shopping centres are investing in new technologies to gather data on their customers and offer new shopping centre experiences.

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In the battle for consumer engagement, brick-and-mortar retailers and shopping centres are investing in new technologies to gather data on their customers and offer new shopping centre experiences. According to the Toronto Star, retailers are finding that millennials have a different approach to luxury than previous generations. No surprise – it is a more social and experiential understanding of luxury. Retailers are not stopping with social listening. Recent articles in the National Post and on the CBC describes technologies, such as those offered by Eyeris, that retailers can use to analyze and track emotions and engagement levels using in-store cameras. Another technology, offered by Stefanka, allows for 3D body scans to assist salespersons to find apparel that will fit the customer's body.

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