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ARTICLE · 24 OCTOBER 2012

No "Do Overs": Children, Personal Information And Marketing In Canada

Few dispute that the law should protect the privacy of children.

CanadaPrivacy

Few dispute that the law should protect the privacy of children. In a recent decision of the Supreme Court of Canada, the court held that the "[r]ecognition of the inherent vulnerability of children has consistent and deep roots in Canadian law" and that "[t]his results in protection for young people's privacy" in several legislative areas.

This post doesn't address what is socially acceptable or appropriate in terms of the collection of personal information from children or the use of that information for marketing. Instead, it focusses on some of the practical legal issues when dealing with children, personal information and marketing in Canada.

"We do not knowingly collect personal information from children under the age of 13."

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