As people offer increasing amounts of personal information, they
are becoming more aware of the importance of this information, and
its potential uses and misuses. For example, it is not uncommon for
young adults applying to university and jobs to change their name
on Facebook so admissions committees and recruiters can't track
down embarrassing photos of spring break shenanigans. However, in
the future, protecting one's data may become more complicated
than simply changing one's name on social media—for
example, adults may need to trace back to find and delete
recordings from their childhood AI-enabled toys.
Organizations look for ways to collect data and to piece it
together to analyze, predict and influence consumer behaviour.
Organizations may be collecting and using information in a way that
is legal, however, we've heard story after story about
collections or uses that cross over to "creepy"
territory.
