Social Media And The Boardroom

The Conference Board and the Stanford University's Rock Center for Corporate Governance recently published its 2012 Social Media Survey, entitled "What Do Corporate Directors and Senior Managers Know about Social Media?" What is the bottom line from the survey of 180 senior executives and corporate directors of North American public and private companies? Senior executives and directors appreciate the power and the risk of social media. But they are not engaged from a governance perspective. The majority of organizations do not monitor social media to detect risks. Only a minority receive reports containing summary reports and metrics from social media. More disturbingly, the majority of companies did not have social media policies in place.