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VIDEO · 08 NOVEMBER 2016

Marketing & Advertising - Dan Smith - Thinkhouse September 2016

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Marketing and advertising is an ever more regulated area which is increasing compliance risk and exposure for businesses.

CanadaMedia, Telecoms, IT, Entertainment
Gowlings TV
Gowlings TV
Dan Smith
Dan Smith
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Marketing and advertising is an ever more regulated area which is increasing compliance risk and exposure for businesses. Dan Smith takes us through some of the best approaches to marketing and how to protect against possible risks.

This ThinkHouse session is also available as a podcast.

Transcript

Michael Luckman: We are talking today to Dan Smith, head of our Advertising and Marketing team about misleading advertising, particularly in the context of digital media and sales practices.

Dan, misleading advertising is quite a broad church. What types of misleading advertising are you seeing out there?

Dan Smith: Well, don't mislead, that seems quite simple at heart and that is the basis of advertising law, but different sales practices emerge over time, digital media presents new opportunities and marketers are quite sophisticated.

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