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VIDEO · 23 JUNE 2025

How Recent Amendments To The Competition Act Raise The Stakes For Environmental Claims (Video)

Gowling WLG
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Last June, significant amendments to Canada's Competition Act were passed, raising the stakes for environmental and sustainability claims.

CanadaEnvironment
René Bissonnette
René Bissonnette
Julia Kappler
Julia Kappler
Ian Macdonald
Ian Macdonald
Christopher Oates
Christopher Oates
Melissa Tehrani
Melissa Tehrani
Shannon Uhera
Shannon Uhera
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Last June, significant amendments to Canada's Competition Act were passed, raising the stakes for environmental and sustainability claims. With penalties of up to 3% of global revenue for first offences, the risk to businesses has never been higher.

What's changing?

The amendments introduced new substantiation requirements for environmental claims, grounded in novel concepts that have yet to be clearly defined by the Competition Bureau. Further, on June 20, 2025, a new private right of action comes into effect, allowing a broader range of stakeholders to challenge misleading claims.

In the absence of clear guidance, businesses must take a cautious and well-documented approach to environmental claims - across all platforms and materials - to avoid serious regulatory and reputational risk.

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