Competition Bureau Releases Draft Environmental Claims Guidance

In case you missed it just before the holidays, the Competition Bureau published detailed new draft guidance to guide the enforcement of the recently enacted prohibitions against greenwashing under the Competition Act. The purpose of this new guidance is to provide information on how businesses can be compliant and avoid the Bureau enforcement of these new greenwashing prohibitions. The Bureau will be accepting feedback from the public on the draft guidance until February 28, 2025.

In this newly issued draft guidance, the Competition Bureau sets out the relevant provisions of the Competition Act as well as related key concepts, their implications for environmental claims, and real-world examples under each of those specific provisions. The guidance then goes on to re-state its preliminary six principles for compliance, providing additional detail about each principle. It concludes with a series of Frequently Asked Questions, which are particularly helpful in