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ARTICLE · 26 JUNE 2023

"Product Of Canada" And "Made In Canada" Claims

Miller Thomson
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"Made in Canada" or "Product of Canada" claims ("Canadian origin claims") can be a useful marketing tool for companies to differentiate their product and appeal to those consumers...

CanadaAntitrust/Competition Law
Jaclyne Reive
Jaclyne Reive
Jane Huang
Jane Huang
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"Made in Canada" or "Product of Canada" claims ("Canadian origin claims") can be a useful marketing tool for companies to differentiate their product and appeal to those consumers who desire to buy Canadian products where possible.

Although these claims are not mandatory for Canadian products (except under certain limited circumstances) under the Competition Act, the Consumer Packaging and Labelling Act, the Textile Labelling Act, the Food and Drugs Act or the Safe Food For Canadians Act (collectively, the "Acts"), if a business voluntarily chooses to make Canadian origin claims, then such claims must be substantiated. Non-compliance with the Acts' false and misleading representations provisions1 may result in investigation and enforcement action by the Competition Bureau (the "Bureau"), which investigates Canadian origin claims on a case-by-case basis.2

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