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ARTICLE · 15 DECEMBER 2016

Moose Knuckles Settles Misleading Advertising Case With $750,000 Charitable Donation

Smart & Biggar
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On April 28, 2016, we first reported on the Competition Bureau's legal proceedings against Canadian based parka manufacturer, Moose Knuckles, concerning allegedly misleading claims...

CanadaAntitrust/Competition Law
Bereskin & Parr LLP
Bereskin & Parr LLP
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On April 28, 2016, we first reported on the Competition Bureau's legal proceedings against Canadian based parka manufacturer, Moose Knuckles, concerning allegedly misleading claims that the parkas were "made in Canada". The Competition Bureau initially sought $4 million in administrative monetary penalties. The company has now reached a settlement with the Competition Bureau wherein it has agreed to donate $750,000 over five years to Canadian charities. It has also agreed to make it clearer that certain of its parkas are made with both Canadian and imported components.

The settlement could be the beginning of a trend of successful mediated settlements in Competition Tribunal proceedings. The settlement may also signal an emergent trend of Competition Bureau settlements involving donations. Consent agreements were reached in 2014 and 2015 between manufacturers of hockey helmets and the Competition Bureau, which involved donation of hockey equipment. The press release

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