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ARTICLE · 23 MARCH 2009

Competition Act Amendments: Advertising & Marketing Rules Change And Penalties Increase

McMillan LLP
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In an unprecedented move, the Federal Government has included as part of its 2009 Budget Implementation Act (Bill C-10) a radical overhaul of the Competition Act and a number of important amendments to the Investment Canada Act.

CanadaAntitrust/Competition Law
Neil Campbell
Neil Campbell
Éric Vallières
Éric Vallières
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In an unprecedented move, the Federal Government has included as part of its 2009 Budget Implementation Act (Bill C-10) a radical overhaul of the Competition Act and a number of important amendments to the Investment Canada Act. Budget bills are enacted quickly and with few revisions. A new era in Canadian competition law is on the horizon.

This McMillan Bulletin discusses the proposed amendments relating to Advertising and Marketing and their implications for business. The proposed amendments related to Competitor Agreements, Mergers, and Pricing Practices are dealt with in separate Bulletins.

Bill C-10 significantly increases the consequences for violating the advertising and marketing provisions of the Competition Act ("Marketing Provisions") and expands the reach of the Marketing Provisions to various areas not currently covered.

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