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ARTICLE · 11 JULY 2025

Canadian Competition Bureau Releases Final Guidance On Environmental Claims

The Canadian Competition Bureau (Bureau) recently released the final version of its guidance titled Environmental claims and the Competition Act (Guidelines).

CanadaAntitrust/Competition Law

The Canadian Competition Bureau (Bureau) recently released the final version of its guidance titled Environmental claims and the Competition Act (Guidelines). The Guidelines follow draft guidance, released in December 2024, and incorporate certain feedback received from the subsequent public consultation. (For additional discussion on these topics, see our previous article discussing the draft guidance, as well as our firm's submission to the public consultation.)

Background

In June 2024, amendments to the civil misleading representation provisions of the Competition Act (Act) contained two new provisions that introduced specific standards for supporting certain types of environmental claims:

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