Customs Control – An Important Weapon For Brand Protection In Bulgaria

As we know, registering a trademark is crucial to protecting a brand in a particular territory. But, trademark registration is only the beginning. It is a constant task for all businesses to develop and protect their branding and reputation. Proactive measures should be taken to counteract any activities that can hurt their brands.

Holders of registered trademarks have a number of tools at their disposal in the fight against infringers. In this article, we will take a closer look at one of them – customs control.

Trademarks valid in Bulgaria (national Bulgarian TMs, EUTMs, or corresponding international designations), as well as other IP rights (patents, designs, utility models) give their owner the right to demand of the Bulgarian customs authorities to monitor the borders for counterfeit goods. When such goods are identified at the border – if they are being imported into the territory, exported to somewhere else, or passing through in transit, the goods can be