Why Brazil?
When people think about Brazil they often imagine just another
country in South America, like Argentina or Chile. The truth is
that the Brazilian economy is bigger that the rest of the
subcontinent put together. Also, although Brazil is the only
country in South America which speaks Portuguese, there are more
Portuguese speakers than Spanish speakers in South America as
Brazil's population is greater than the rest of South America
combined. It is also the most advanced economy in the region with
nuclear power stations and heavy industry ranging from shipbuilding
to the world's third largest producer of commercial jets.
Brazil is a top nine GDP country with over 205 million consumers
that multinational companies ignore at their peril. With high
barriers to entry and high interest rates, competition in Brazilian
markets is generally quite relaxed, leading to high profit margins
which can be a vital source of revenue to multinational companies
in troubled
