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ARTICLE · 08 DECEMBER 2016

Desafio Contra O Marketing De Emboscada

Daniel Law
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Marcas da Copa e dos Jogos 2016 foram registradas em tempo recorde, agilidade que deveria ser uma rotina para proteger empresas instaladas no país.

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Andrew John Bellingall
Andrew John Bellingall
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Marcas da Copa e dos Jogos 2016 foram registradas em tempo recorde, agilidade que deveria ser uma rotina para proteger empresas instaladas no país. 

A cinco meses dos Jogos Olímpicos e Paralímpicos Rio 2016, as ações de marketing e de publicidade dos patrocinadores, dos apoiadores e dos fornecedores oficiais estão dirigidas à grande audiência desses dois eventos. As cotas de patrocínio variam de R$ 40 milhões a R$ 400 milhões para cada empresa. Um investimento alto para conquistar um público estimado em 4,3 bilhões de pessoas em todo o planeta, que estará de olhos no Rio e no Brasil, segundo dados divulgados pelo Comitê Olímpico Brasileiro (COB). E ninguém quer ficar de fora dessa festa.

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