Direct Marketing In Bermuda: What Businesses Need To Know In 2026

In Bermuda, direct marketing is not governed by a particular law. While email campaigns, phone calls and text messages are central to how businesses reach customers, each of these channels are governed by several laws working together: the Personal Information Protection Act 2016 (“PIPA”), the Electronic Transactions Act 1999 (the “ETA”) and its Standard for Electronic Transactions (the “ETA Standard”), the Electronic Communications Act 2011 (the “ECA”) and the Telecommunications Act 1986. PIPA came fully into force on 1 January 2025, organisations that use personal information for marketing in Bermuda must be in compliance with this privacy framework.

Members of the Conyers Bermuda Regulatory and Risk Advisory team contributed to the Direct Marketing Guidance Note recently published by OneTrust DataGuidance (the “Guidance Note”). The Guidance Note examines the key legal considerations for eMarketing, telemarketing and SMS marketing in Bermuda. It also offers practical insight for