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ARTICLE · 14 APRIL 2025

Protecting Data And Avoiding Pitfalls With AI Assets During M&A

Alston & Bird LLP
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The availability of vast amounts of operational and consumer data, and advancements in artificial intelligence present opportunities...

BelgiumTechnology
Jennifer C. Everett
Jennifer C. Everett
Dorian W. Simmons
Dorian W. Simmons

The availability of vast amounts of operational and consumer data, and advancements in artificial intelligence present opportunities for dealmakers to drive growth by enhancing operations and developing new products and services.

But that ocean of data and AI also present several pitfalls dealmakers must maneuver around.

Data and AI can enable shifts in telemedicine and personalized health care, developments in smart logistics and supply chain management, and improvements in digital marketing and consumer products. And they will be key drivers of deal activity in 2025.

In a 2024 KPMG survey of US-based technology companies and private equity firms, 91% of corporate and 60% of private equity respondents reported that AI in target company selection is either crucial for strategic decision-making or plays a supportive role.

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