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ARTICLE · 30 AUGUST 2012

New Cookie Rules Implemented In Belgium

The Electronic Communications Act of 13 June 2005 was recently amended in order to implement, amongst other provisions, the new European rules on the use of cookies.

BelgiumMedia, Telecoms, IT, Entertainment

The Electronic Communications Act of 13 June 2005 was recently amended in order to implement, amongst other provisions, the new European rules on the use of cookies, thereby making the use of cookies subject to prior consent. The new rules entered into force on 4 August 2012.

1. Definition of cookies

Cookies are small files placed on a subscriber's or user's computer which allow information about the user to be gathered. Cookies are typically used by e-commerce websites in order, for example, to remember certain user settings, such as language, or make the website more user-friendly (e.g. the content of a shopping cart will remain available when the user leaves the webpage).

Cookies can also be used for a variety of other purposes, such as monitoring the user's internet behaviour in order to send targeted advertisements (so-called behavioural advertising) or for analytical purposes (e.g., analysis of the most visited pages on a website, the success of an

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