You must have been living on Mars lately to not know that the
metaverse is the next best thing. One can give several definitions
to the metaverse, but – simply put – it is a network of
interconnected 3D virtual spaces in which users can interact with
each other via avatars. The fun thing about such a metaverse world,
is that people can experience things which cannot be experienced,
as easily, in the real world. Via the metaverse you can for example
walk across the Great Wall of China with one simple click of your
mouse while doing the same thing in real life will cost more effort
and money.
Needless to say that this new reality offers countless
opportunities for trademark owners. The metaverse offers them an
unlimited number of new worlds in which they can promote and offer
their goods and services. A famous example in this regard, is the
world-renowned sports brand Nike for which a metaverse world was
created with the name Nikeland. Visitors to Nikeland are able
