By talking about public relations, the first thing that comes to
mind is press releases, television news interviews, and newspaper
articles. Public relations today is about more than disseminating
information in the mainstream media. The latter still plays an
important role, but it is no longer the only way of PR. In fact,
the development of social media has led to a significant reduction
in the audience of traditional media. In today's environment,
public relations professionals should be aware that platforms such
as blogs and social media allow everyone to publish their material.
Therefore, anyone can become a publisher.
Television news was the only media source of information ahead
of the World Wide Web, but according to Pew Research Center the gap
is also closing. According to the Media Situation Report, audiences
have declined across all news media except online.
