Social Media has played a large role in effectively making
(almost) everything digitally accessible for the majority of the
world's population. Decisions surrounding everyday purchases
such as where to go for that date-night dinner, or where to pick up
a new pair of shoes are now often made following an online review
of the ever-growing list of local businesses found on social
media.
These reviews, which can be found on the official social media
pages and/or via public comments which have tagged the official
social media handles of businesses can go a long way in shaping
both public opinion and influencing consumer choices.
Instant reviews - pros and cons
Whilst the ability to post reviews on social media has given
consumers the power to provide instant feedback, which can then be
responded to by businesses in real time, it has also given rise to
'trolling'. Trolling refers to unsolicited and, usually,
unnecessary negative comments made about something online -
