Influencer marketing and agreements: What you need to know

Digital marketing is reaching millions and effectively targeting audiences. This has resulted in the rise of the ambiguous entity known as 'The Influencer' - an individual who has a large social media following and is generally regarded as an expert or trusted authority in niche areas. Influencers can operate across major platforms including Instagram, YouTube and TikTok and are an effective marketing tool that penetrates global audiences. However, when operating in NSW it is important to remember the legal and regulatory framework that shapes influencer marketing. In this blog post, we will outline what influencer marketing is, common issues that arise when engaging their services and what to include in an influencer agreement.