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VIDEO · 08 DECEMBER 2017

Cyber-Attacks – Managing Brand Loyalty And Reputation (Video)

Cyber security raises a number of issues for organisations, beyond the financial and IT costs associated with a breach.

AustraliaTechnology

Cyber security raises a number of issues for organisations, beyond the financial and IT costs associated with a breach. With mandatory disclosure obligations coming into effect this February, organisations will soon be obligated to report cyber breaches or face serious consequences, adding a further issue to consider. On top of this, how you respond to cyber-attacks can also have serious implications for brand reputation.

In our latest video interview, Partner Ben Allen speaks to FMC Change Director, Andrew McKenzie about best practice when it comes to managing brand reputation in the event of an attack.

Dentons is the world's first polycentric global law firm. A top 20 firm on the Acritas 2015 Global Elite Brand Index, the Firm is committed to challenging the status quo in delivering consistent and uncompromising quality and value in new and inventive ways. Driven to provide clients a competitive edge, and connected to the communities where its clients want

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